Haley Xu is the head of global communication at Zinwi, a high-tech company specializing in integrated solutions encompassing research, production, sales, and services of e-liquid and other next-generation products (NGPs) for global clients. Zinwi stands as one of the leading companies globally in the e-liquid and NGP sectors due to its robust research and development capability, stringent quality control, consistent products, and extensive client network.

Xu has a bachelor’s degree from Beijing Foreign Studies University and a master’s degree from The Chinese University of Hong Kong. She has profound expertise in integrated operations, including market research, industry analysis, and overseas investment. Xu was responsible for Zinwi’s global investment department and USA subsidiary and currently serves as the head of global communications at the company. Prior to joining Zinwi, Xu worked in Hong Kong and in Sweden, specializing in investor relations, fund management and global communication. In addition to her professional profile, Xu is also the loving mother of a 5-year-old boy.