Luis Sanches is a senior business executive with more than 30 years of international, cross-functional, and cross-cultural experience, managing businesses and teams, supporting business growth and transformations across multiple geographies (Australasia, North and South America, and Eastern and Western Europe).

Sanches held a number of senior executive roles over his long-standing career within BAT, including the position of group head of product development in the United Kingdom, as well as senior vice president of research and development at Reynolds American Inc. based in the USA, and vice president of Kentucky Bio Processing, a world leader in developing and employing cGMP processes to manufacture recombinant proteins using novel plant-based technology. Sanches successfully led the development of novelty scientific knowledge and multi-category consumer-led product innovations.

Sanches has a proven track record as a leader, inspiring effective teams and motivating people to consistently deliver superior results. He has notable experience in leading upstream innovation platforms and new product development from ideation to commercialization and also has an outstanding record of successfully spearheading transformational programs and complex projects and implementing major improvements across multiple functions.

The volatility and ambiguity of the tobacco business has given him a unique set of skills to create positive business disruption, proactiveness to drive change, and the ability to create fluidity among multiple end markets, managing complex portfolio and high-demand consumers.

Sanches joined Greenbutts in the chief strategy officer role in June 2022, with the ambition to support Greenbutts in pioneering solutions that will allow business partners to focus on their growth strategy and deliver their product innovation pipeline while materially advancing their sustainability and ESG agendas.